Homebrewing is the brewing of alcoholic beverages like Beer, sherry, mead, saké, and other drinks for distinctive, non-commercial purposes on a smaller scale.
Brewing is a lucrative business producing Beer by soaking a starch source (cereal grains) in water or any other liquid to extract its flavour. It is finally obtained by fermenting the derived sweet liquid with yeast.
To start your own homebrewing business, the basic requirements are the brewing tools that you can easily purchase from your local stores or online. Supplies required — Brewing kettle, Fermenter + Air lock, Stir spoon, Auto siphon, Beer recipe kit, and Funnel (optional).
It can be done by a number of traditional methods- at home by a homebrewer, in a brewery by a commercial brewer and so on. Steps in brewing include: Milling the grain, Mash conversion (breaking the malt starch into sugar), Lautering, Boiling, Wort separation, Cooling, Fermentation, Maturation, Filtration, Carbonation and packaging.
Here’s what you need to do to start your own homebrewing business in Australia:-
Get to know the laws first
This comprises all the laws that administer how to start, buy, run, close, or sell any organization or business in Australia.
These rules ought to be followed, or else your business might land in danger. A smart businessman would be well aware of all the business laws and would know when to seek the advice of a legal practitioner.
Pick out a business model
Your ‘business model’ is the representation of the approach you opt for. Keep in mind that the way you proceed towards making income from your homebrewing business idea will have various implications on the framework of your business and the costs that come with it.
Discovering a profitable business model that helps you rake it is worthy of careful attention. It is the most crucial component to launching a victorious startup.
Describe your brand properly
Branding is one of the most important things in your business if you want it to take off. Remember, branding can be the only difference between customers buying from you or from others.
Your beer’s brand is typically the summation of people’s perception of your Beer, its taste, and other services you’re providing. Everything including your packaging design or how you present your beer on social media influences the vision that people have of your Beer.
Construct your infrastructure
The brewing infrastructure plays a vital role if you want your business to make a profit. People are longing for a drink! So, have your taproom stocked always.
The larger the system, the more beer you can produce, the more you can sell, and the more money you can make. But again, brewing supplies are costly so try to set the pace and keep the balance. A small system would cost you less initially but would lead to additional charges as you upgrade. Plus, overspending on your brewing business without demands would only backfire.
Optimize your product
Opt for a label material that reflects your brand’s identity. There are myriads of bottle label materials that you can choose for your product —matte paper film, glossy film, clear film, wood finish film, and so on. As cans do not offer many options, you can apply a plastic shrink-wrapped sleeve or print on the cans directly. Ask for recommendations as well.
Be specific with the price
Price is an important factor in becoming cognizant of the value of the brand or product to the customer. People equate prices with the overall product quality, and a slightly expensive product is somehow considered better. If consumers get enough benefits from the product or perceive a good solution for their needs, they will buy it off.
Advertise your beer on social media
Social media advertising, electronic commerce, browsing, purchasing, and spending all go hand in hand. Social networking management takes advantage of user information to provide relevant advertisements on the grounds of interactions within a specific platform. Know your target audience and let your organic posts inform your ads.
You need to target only those people who drink and like beer. Hence, if you are targeting kids under the age of 18, your whole budget will be going into the waste. And lastly, measure the results and report on them. Facebook and Instagram are highly recommended for advertising purposes.